Your Brain Has a Style Filter. Are You Using It?

How to reset your RAS so your wardrobe reflects what you actually want to wear.

You know that moment where you’ve got 14 tabs open, 2 abandoned carts, and a vague sense that you’re about to buy something you don’t really want?

That used to be me. Scrolling, saving, second-guessing.

Until I started using Pinterest not just for inspiration, but as a shoppable moodboard.

The Wishlist Reset

These days, when I’m planning a wardrobe update or adding new pieces for the season, I don’t add to cart straight away. I curate.

Here’s how I do it—and how you can too.

1. I install the Pinterest browser button.
It lets me save images or product pages from any website directly to a dedicated wishlist board.

2. I go on a 'pinning spree.'
No budget filters. No “should I really buy this?” debates. Just saving what I naturally gravitate toward.

3. I check for repeats.
I look for the same (or similar) versions of things I already own and love to wear.
This helps me avoid accidentally buying three tops that look nearly identical—or yet another pair of black jeans.

4. I pause and review what I’ve pinned.
A brand’s website is, of course, designed to sell.
But by removing the pieces from that environment and placing them into my own curated space, I can deep dive without the noise:

– What colours keep popping up?
– Are there silhouettes I keep returning to?
– What details are catching my eye? Is it the fabric? The print? The texture?

But the real magic happens when I give it space, and let my RAS kick in.

What Is the RAS? Why Does It Matters for Style?

The Reticular Activating System (RAS) is a part of your brain that acts like a filter. It decides what to pay attention to based on what you’ve told it matters.

Once something is on your radar, your RAS helps you spot it more easily.

You’ve probably experienced it before:
You research a car- and then start seeing it everywhere.
Or you pin a particular shade- and suddenly notice it in every store window.

When you create a visual wishlist, you're giving your RAS a set of cues:
“This is what I’m looking for. Show me more of it.”

Suddenly, instead of being overwhelmed by new arrivals or distracted by trends, your eye starts landing on the right pieces.

I think of it as blinders, which may sound counterintuitive when you’re ‘hunting’ but actually you’re dialing into what actually matters.

You shop with intention, not anxiety.

Clarity First. Then Curate.

By the time I’m ready to purchase, I already know what belongs in my wardrobe, and what’s just noise.

I’ve used this exact process while building my next-season wardrobe.

Here’s a sneak peek:

If You’re Feeling Style-Scattered…

Start here: The Wardrobe Reset Method™

Tabs closed. Mind clearer. Style—on purpose.

Inside The Wardrobe Reset Method, I walk you through this exact process.
How to tune back into your natural gravitation, create a visual style filter that works for you, and spot what’s worth investing in (and what’s just noise).

It’s not about creating the “perfect wardrobe.”
It’s about reconnecting to what feels like you—and dressing from there.

👉 The Wardrobe Reset Method here – $47 until July 31

Your brain already knows what you love. Let’s help it see it more clearly.

With love & style,

Tina